Archive under https://community.kde.org/Promo/Guidance/Branding
The names in this guide are the only ones that may be used for publications and other materials, either in print or electronic form.
- K Desktop Environment — This is our formal name; it is especially used on all communications intended for external groups which might not be familiar with KDE yet.
- KDE — This is our informal name and abbreviation; it is our preferred casual name.
Do not use different capitalization and hybrid forms, such as: kde, K desktop environment, KDE Desktop Environment (used upper case and stand-alone — note that there are no restrictions for the (lower case) descriptive usage of "the KDE desktop environment" in continous text)
- KDE — Enjoy The Experience!
- KDE — Conquer Your Desktop!