< Projects‎ | Usability‎ | HIG
Revision as of 13:59, 28 January 2014 by Htietze (talk | contribs) (Best Practice)


A vision describes the goal of the project. It can be emotive and a source of inspiration, for instance by outlining how the final product makes the world a better place. It is roughly similar to purpose or aim, and guides through the development.


  • Describe the project's final goals with your vision.
  • Explain who will use the product, and how he or she will make advantage of it.
  • Make sure the vision is shared over all stakeholders, developers and users.
  • Write the vision with enough room for creativity.
  • Keep the vision as short as possible.
  • A good starting-point to describe the vision is the elevator pitch:
    • FOR <target customer>
    • WHO <statement of the need>
    • THE <product name>
    • IS A <product category>
    • THAT <key benefit>
    • UNLIKE <primary competitor>
    • OUR PRODUCT <further differentiation>

Best Practice

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