< Projects‎ | Usability‎ | HIG
Revision as of 12:50, 9 January 2014 by Htietze (talk | contribs)



Every word displayed in an application is part of a conversation with users. This conversation is an opportunity to provide clarity and to help people feel comfortable in the system.


  • Use a terminology that is familiar and easy to understand for the target audience (i.e. Persona) of your application.
  • Avoid contractions such as Don't and Won't etc.
  • Avoid abbreviations, acronyms, and tech-babble.
  • Use a tone that’s informal and friendly, but not too informal.
  • Keep information short and consistent; avoid redundancy or unnecessary words.
  • Don't abuse capitalization because it draws people’s attention.
  • In respect to chronological information consider that your app is potentially used for decades; don't use fix dates like this year.
  • Follow system-wide conventions for basic functions to keep wording consistent.

This page was last edited on 4 August 2016, at 12:09. Content is available under Creative Commons License SA 4.0 unless otherwise noted.