< Projects | Usability | HIGRevision as of 12:50, 28 January 2014 by Htietze (talk | contribs) (→Purpose)(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff) Purpose A persona is a representation of a virtual user, based on empirical data. The description includes a concise summary of characteristics of the user, their experience, goals and tasks, pain points, and environmental conditions. Personas describe the target users, giving a clear picture of how they're likely to use the system, and what they’ll expect from it. The advantage of persona is a common understanding over the development team and the dissociation from the personal point of view. In contrast to alternative methods like lead user(s) (usually the developer itself), a panel of real users or a description per sociological milieus, persona are more representative, faster to access, and easier to understand. Its a very efficient method. Guidelines Best Practice http://techbase.kde.org/Projects/Usability/Principles/KDE4_Personas Retrieved from "https://techbase.kde.org/index.php?title=Projects/Usability/HIG/Persona&oldid=81845" Categories: UsabilityStructureTask Flow Content is available under Creative Commons License SA 4.0 unless otherwise noted.