← Projects/Usability/HIG/Persona You do not have permission to edit this page, for the following reason: The action you have requested is limited to users in one of the groups: Users, Administrators, trusted, KDEDevelopers. You can view and copy the source of this page. __NOTOC__ == Purpose == A ''persona'' is the representation of a virtual user, based on empirical data. The description includes a concise summary of characteristics of the user, their experience, goals and tasks, pain points, and environmental conditions. Personas describe the target users, giving a clear picture of how they're likely to use the system, and what they’ll expect from it. The advantage of personas is a common understanding among the development team and the dissociation from each contributor's personal point of view. In contrast to alternative methods like lead user(s) (usually the developer him-/herself), a panel of real users or a description per sociological milieus, personas are more representative, faster to access, and easier to understand. == Guidelines == * Always define personas based empirical data. * Add enough information to establish a good impression of the target user, but do not write a novel and stay concise. * Common elements are: name, job titles and major responsibilities, demographics such as age, education, ethnicity, and family status, goals and tasks they are trying to complete using the application, physical, social, and technological environment. * Add a quote that sums up what matters most to the persona and a casual picture representing that user group. * Discriminate between primary (the basic user) and secondary (additional users) persona. If it makes sense, describe the group of users that is explicitly not supported by a anti-persona. Respect the law of parsimony and have as few personas as possible. * Make sure your persona can act in different [[Projects/Usability/HIG/Scenario|scenarios]]. == Best Practice == * Try to use the predefined [http://techbase.kde.org/Projects/Usability/Principles/KDE4_Personas KDE personas]. [[Category:Usability]][[Category:Structure]][[Category:Task_Flow]] Template used on this page: Template:Moved To Community (view source) Return to Projects/Usability/HIG/Persona. Retrieved from "https://techbase.kde.org/Projects/Usability/HIG/Persona"