Projects/Promo/Booth and Marketing Sprint 2009: Difference between revisions

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    Revision as of 21:28, 28 October 2009

    This page is about the Booth Sprint 2009 and the Marketing Sprint 2009. We are aiming at a joint sprint location and date.

    Location

    Stuttgart, Germany

    (using http://doodle.com/kugq7vizs73uvhfw)

    Date

    November 13 to November 15 We will expect arrivals from Thursday 12th on and departures on Monday 16th. Of course this depends on convenience for each participant... (using http://doodle.com/w92mtg9z6zqngx7d)

    Booth Sprint

    Agenda

    In general, everything related to booths (and promo). Feel free to suggest things you'd like to do as well.

    • posters and other booth artwork: how should KDE booths look like?
    • booth box: what do we have, what do we need, does the booth box fulfill its purpose, what else can be improved, ...
    • discuss US boothbox with gary, blauzah, or geiseri on skype
    • KDE showcase: an installation medium which is dedicated to showcase KDE (this already started at openSUSE conference)
    • documentation: make life easier by providing to-do lists and/or guidelines for booth setup, booth management, questions you have to answer, ...
    • discuss whether it'd be nice to give some swag to KDE contributors, esp at events. Minimal boothbox for eg South americas, india? See mail by ann-marie on october 17th to kde-promo.

    Marketing sprint

    Agenda

    • Write text for a promotional booklet for FOSS.in (this is how the idea started, we need this for Praedeepto in India but these folders can/will come to Europe as well).
    • Flyers: there have been some cool "get involved" flyers on the promo list lately, however, what's missing is the kind of flyer that informs about KDE, about pim, about edu, etc. Probably the booklet above.
    • first content for release announcement and feature guide for 4.4 and creating a plan for the next few months to finish it properly.
      • how about adding a section on non-core apps (digikam/showfoto, amarok)?
    • move on rebranding:
      • kde.org/whatiskde text rewritten
      • about dialog for KDE (which still mentions K Desktop Environment) rewritten
      • dot story about rebranding.
      • we need a document to put up somewhere for people to look at now and in the future that provides the "kde is a team, it's an umbrella project, we create products, .." etc along with example phrases to use
    • preparing for the marketing around next Akademy
    • articles and procedures for the dot
    • improving kde.org/kdeslides to make it a better resource for presentations
    • improving buzz.kde.org brainstorm

    On a more strategical level, there are:

    • entrenching and expanding the Be Free slogan as an umbrella concept that we continue to invest in and grow even further
    • decide how to merge the main topics we have: social, contextual, online services, etc.. into a single coherent set of thoughts that we can create messaging around
    • figure out our communication strategy / goal for 4.4 and 4.5
    • figure out if gnome 3 will meet their release deadline - and how we should be positioning ourselves as gnome goes through their turn of growing pains (ie: encouraging users to stay positive - our target is not gnome, it's the guy with 90% market share...) (we should congratulate the gnomies on 3 on the dot when it comes out)

    The morning of the first day will be used for creating a realistic plan of what we want to accomplish.

    www sprint

    Agenda

    • reworking the navigation structure of www.kde.org
    • improving the contents of www.kde.org (see rebranding above). Think about kde.org/whatiskde and www.kde.org/info/. This will be a lot of work!
    • moving pages from www.kde.org and *.kde.org to wikis
    • working on a new start page for www.kde.org
    • final content for spread.kde.org based on the content from the booklet mentioned earlier.

    Accommodation

    Accommodation will be taken care off, the below is only for planning purposes.

    There is a service for bed&breakfasts and appartments in and around Stuttgart at http://www.night-and-day.de/nightandday/en/OurRegions/Stuttgart/ The largest appartments they offer accomodate 8 people - though it seems the larger, the further outside of Stuttgart (but with decent public transportation).

    Travel

    As soon as we know the costs for each person, we will apply for reimbursement from the e.V. Each of the participants books their flight/tickets etc and sends a reimbursement form to the e.V. (kde.org/ev)

    It is usually cheaper, when flying trans-Atlantic to fly to London or Paris first and then use Ryanair or another low cost carrier to get to the final destination. The English language wikipedia page suggests that there is a direct flight Atlanta to Stuttgart via Delta Airlines if anyone is looking that route.

    There is an international airport in Stuttgart. However, it doesn't look like they have direct transatlantic flights. Luckily, there is a direct train connection going from right underneath the Frankfurt airport terminal to Stuttgart main station, which is most likely the easier and cheaper route.

    You can check train connections on the website of Deutsche Bahn, the German railway company, at http://www.bahn.de/international/view/en/index.shtml If you are arriving at Frankfurt Airport, you can use a direct connection to Stuttgart Main station. Enter "Frankfurt(Main)Flugh" and "Stuttgart Hbf" for start and end of your journey.

    Interested in participating

    Please add your name, whether you need accomodation and what your approximate travel costs are.

    Name Acc. needed Arrival Departure Travel costs
    Eckhart Wörner no always there EUR 0
    Frank Karlitschek no

    EUR 0
    Frederik Gladhorn no always there, except Saturday EUR 0
    Lydia Pintscher yes Thursday evening probably Monday Morning probably ~40 Euro
    Valerie Hoh no

    EUR 0
    Jörg Hoh no

    EUR 0
    Jos Poortvliet Yes Thursday 12:08 Monday 16:51 EUR 104
    Stuart Jarvis Yes Thurs 2030 Monday 1550 EUR142
    Justin Kirby Yes Fri 10:40am Mon 11:20am EUR 413
    Kenny Duffus Yes (will arrange own for wed night) Wednesday 1420 Monday 1825 227.59 GBP
    Cornelius Schumacher Yes Friday evening Sunday evening ~ 50 EUR
    Claudia Rauch Yes Thurs evening Sunday afternoon ~ 130 EUR
    Rainer Endres Yes Friday Sunday/Monday morning ~ 50 EUR
    Aaron Seigo Yes Friday Probably Monday ~7-800 EUR?
    Troy Yes Frankfurt, 1320h on Thursday Frankfurt, 1435h on Monday 537 EUR (flight only)
    Ingo Malchow Yes Thursday Sunday/Monday morning ~ 80 EUR
    Pradeepto Bhattacharya Yes not sure not sure ~ 540 EUR
    Daniel Laidig no always there EUR 0
    Alex Spehr no - skype alspehr for discussion about USA booth box no no none