Projects/Promo/Booth and Marketing Sprint 2009
This page is about the Booth Sprint 2009 and the Marketing Sprint 2009. We are aiming at a joint sprint location and date.
Location
Stuttgart, Germany
(using http://doodle.com/kugq7vizs73uvhfw)
Date
November 13 to November 15 We will expect arrivals from Thursday 12th on and departures on Monday 16th. Of course this depends on convenience for each participant... (using http://doodle.com/w92mtg9z6zqngx7d)
Booth Sprint
Agenda
In general, everything related to booths (and promo). Feel free to suggest things you'd like to do as well.
- posters and other booth artwork: how should KDE booths look like?
- booth box: what do we have, what do we need, does the booth box fulfill its purpose, what else can be improved, ...
- KDE showcase: an installation medium which is dedicated to showcase KDE (this already started at openSUSE conference)
- documentation: make life easier by providing to-do lists and/or guidelines for booth setup, booth management, questions you have to answer, ...
Marketing sprint
Agenda
- Write text for a promotional booklet for FOSS.in (this is how the idea started, we need this for Praedeepto in India but these folders can/will come to Europe as well).
- Flyers: there have been some cool "get involved" flyers on the promo list lately, however, what's missing is the kind of flyer that informs about KDE, about pim, about edu, etc. Probably the booklet above.
- first content for release announcement and feature guide for 4.4 and creating a plan for the next few months to finish it properly.
- move on rebranding:
- kde.org/whatiskde text rewritten
- about dialog for KDE (which still mentions K Desktop Environment) rewritten
- dot story about rebranding.
- we need a document to put up somewhere for people to look at now and in the future that provides the "kde is a team, it's an umbrella project, we create products, .." etc along with example phrases to use
- preparing for the marketing around next Akademy
- articles and procedures for the dot
On a more strategical level, there are:
- entrenching and expanding the Be Free slogan as an umbrella concept that we continue to invest in and grow even further
- decide how to merge the main topics we have: social, contextual, online services, etc.. into a single coherent set of thoughts that we can create messaging around
- figure out our communication strategy / goal for 4.4 and 4.5
- figure out if gnome 3 will meet their release deadline - and how we should be positioning ourselves as gnome goes through their turn of growing pains (ie: encouraging users to stay positive - our target is not gnome, it's the guy with 90% market share...) (we should congratulate the gnomies on 3 on the dot when it comes out)
- we have to figure out how to stand out in our marketing and communication, see http://www.ted.com/talks/seth_godin_on_sliced_bread.html and his other talks.
The morning of the first day will be used for creating a realistic plan of what we want to accomplish.
www sprint
Agenda
- reworking the navigation structure of www.kde.org
- improving the contents of www.kde.org (see rebranding above)
- moving pages from www.kde.org and *.kde.org to wikis
- working on a new start page for www.kde.org
- final content for spread.kde.org based on the content from the booklet mentioned earlier.
Accommodation
Accommodation will be taken care off, the below is only for planning purposes.
There is a service for bed&breakfasts and appartments in and around Stuttgart at http://www.night-and-day.de/nightandday/en/OurRegions/Stuttgart/ The largest appartments they offer accomodate 8 people - though it seems the larger, the further outside of Stuttgart (but with decent public transportation).
Travel
As soon as we know the costs for each person, we will apply for reimbursement from the e.V. Each of the participants books their flight/tickets etc and sends a reimbursement form to the e.V. (kde.org/ev)
It is usually cheaper, when flying trans-Atlantic to fly to London or Paris first and then use Ryanair or another low cost carrier to get to the final destination. The English language wikipedia page suggests that there is a direct flight Atlanta to Stuttgart via Delta Airlines if anyone is looking that route.
There is an international airport in Stuttgart. However, it doesn't look like they have direct transatlantic flights. Luckily, there is a direct train connection going from right underneath the Frankfurt airport terminal to Stuttgart main station, which is most likely the easier and cheaper route.
Interested in participating
Please add your name, whether you need accomodation and what your approximate travel costs are.
| Name | Acc. needed | Arrival | Departure | Travel costs |
|---|---|---|---|---|
| Eckhart Wörner | no | always there | EUR 0 | |
| Frank Karlitschek | no | EUR 0 | ||
| Frederik Gladhorn | no | always there, except Saturday | EUR 0 | |
| Lydia Pintscher | yes | Thursday evening probably | Monday Morning probably | ~40 Euro |
| Valerie Hoh | no | |||
| Jörg Hoh | no | |||
| Jos Poortvliet | Yes | Thursday night | Monday afternoon | EUR 100 |
| Stuart Jarvis | Yes | Thurs evening | Monday afternoon | ~EUR130 |
| Justin Kirby | Yes | Leave Thurs evening, red eye to arrive Fri morning | Monday morning | ~$650 USD |
| Kenny Duffus | Yes | Thurs evening | Monday afternoon | ~EUR230 |
| Cornelius Schumacher | Yes | Friday evening | Sunday evening | ~ 50 EUR |
| Claudia Rauch | Yes | Thurs evening | Sunday afternoon | ~ 130 EUR |
| Rainer Endres | Yes | Friday | Sunday/Monday morning | ~ 50 EUR |
| Aaron Seigo | Yes | Friday | Probably Monday | ~7-800 EUR? |
| Troy | Yes | Friday | Probably Monday | ~6-800 EUR? |