Projects/Promo/Booth and Marketing Sprint 2009: Difference between revisions

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'''Stuttgart, Germany'''  
'''Stuttgart, Germany'''  


(using http://doodle.com/kugq7vizs73uvhfw)  
(decided using http://doodle.com/kugq7vizs73uvhfw)
 
location for the sprint has been set in stone now. The sprint itself takes
place at KONSEC GmbH.
 
http://maps.google.de/maps?q=Leitzstrasse+45+Stuttgart
 
A big thank you to Martin Konold who made this possible.
 
For accomodation see the bottom of the page.


== Date  ==
== Date  ==


'''November 13 to November 15''' We will expect arrivals from Thursday 12th on and departures on Monday 16th. Of course this depends on convenience for each participant... (using http://doodle.com/w92mtg9z6zqngx7d)  
'''November 13 to November 15''' We will expect arrivals from Thursday 12th on and departures on Monday 16th. Of course this depends on convenience for each participant... (using http://doodle.com/w92mtg9z6zqngx7d)  
== How-to ==
Me (jos) has prepared an approach on how to accomplish all the goals for this meeting. I think it is unrealistic to expect us to finis everything so we'll have to prioritize. The morning of the first day (Friday) will in part be spend on setting realistic goals and working out a way of accomplishing them.


== Booth Sprint  ==
== Booth Sprint  ==
Line 18: Line 31:


*posters and other booth artwork: how should KDE booths look like?
*posters and other booth artwork: how should KDE booths look like?
**art format and font requirements for ordering large banners


*booth box: what do we have, what do we need, does the booth box fulfill its purpose, what else can be improved, ...
*booth box: what do we have, what do we need, does the booth box fulfill its purpose, what else can be improved, ...
**subset for when giving presentations that has wireless usb pointer/clicker
*discuss US boothbox with gary, blauzahl (alspehr on skype), or geiseri on skype
**we have no permanent box or monitors
***if we buy a box, we need to know if we will buy monitors or not before
**is the hardware underpowered? or a good example that kde can run on an Atom?
**issues with getting swag/etc from germany (not efficient use of postage!)


*KDE showcase: an installation medium which is dedicated to showcase KDE (this already started at openSUSE conference)
*KDE showcase: an installation medium which is dedicated to showcase KDE (this already started at openSUSE conference)


*documentation: make life easier by providing to-do lists and/or guidelines for booth setup, booth management, questions you have to answer, ...
*documentation: make life easier by providing to-do lists and/or guidelines for booth setup, booth management, questions you have to answer, what to do when somebody is annoying about swag or in general...
 
*discuss whether it'd be nice to give some swag to KDE contributors, esp at events. Minimal boothbox for eg South americas, india? See mail by ann-marie on october 17th to kde-promo.
 
*stickers: have some that are easy to print for local groups, good for badges, kids, and laptops. The first two can be less durable stickers.
 
*swag policy: Is it needed that we have t-shirts/etc at events? production, storage, transit become issues. Do we sell them at cost or to make a profit?
*** in usa, we gave some away (contributors, prospective sponsors, "partners", starving and enthusiastic users), and sold others at "suggested retail" -alex


== Marketing sprint  ==
== Marketing sprint  ==
Line 31: Line 59:
*Write text for a promotional booklet for FOSS.in (this is how the idea started, we need this for Praedeepto in India but these folders can/will come to Europe as well).
*Write text for a promotional booklet for FOSS.in (this is how the idea started, we need this for Praedeepto in India but these folders can/will come to Europe as well).


*flyers: there have been some cool "get involved" flyers on the promo list lately, however, what's missing is the kind of flyer that informs about KDE, about pim, about edu, etc. Probably the booklet above.
*Flyers: there have been some cool "get involved" flyers on the promo list lately, however, what's missing is the kind of flyer that informs about KDE, about pim, about edu, etc. Probably the booklet above.


*first content for release announcement and feature guide for 4.4 and creating a plan for the next few months to finish it properly.
*first content for release announcement and feature guide for 4.4 and creating a plan for the next few months to finish it properly.
** how about adding a section on non-core apps (digikam/showfoto, amarok)?


*move on rebranding:  
*move on rebranding:  
** kde.org/whatiskde text rewritten
**kde.org/whatiskde text rewritten  
** about dialog for KDE (which still mentions K Desktop Environment) rewritten
**about dialog for KDE (which still mentions K Desktop Environment) rewritten  
** dot story about rebranding.
**dot story about rebranding.  
** we need a document to put up somewhere for people to look at now and in the future that provides the "kde is a team, it's an umbrella project, we create products, .." etc along with example phrases to use
**we need a document to put up somewhere for people to look at now and in the future that provides the "kde is a team, it's an umbrella project, we create products, .." etc along with example phrases to use
 
*preparing for the marketing around next Akademy
 
*plan a marketing/promo track for next Akademy:
**Topics:
****a KDE booth
****a KDE local group
****quick talks from various people having represented KDE: focus on either the successes or the things that could get improved
****workshop about the local agreement and practically how to start a group, link between such a group and the whole KDE
****Marketing/promo/booth BOF's
 
*discuss how we can make it easier for local teams like the ones in Spain, Brazil and India to connect to the international community
 
*articles and procedures for the dot
 
*discuss the creation of a 'mean and lean release machine' (eg we start doing the release announcements for the wider KDE community, like Digikam, K3B, Amarok, KDenlive and more)
 
*reviving commit digest - see http://blogs.gnome.org/commitdigest/ for more minimalist commit digest example
**incorporate into bugsquad webpage
 
*improving kde.org/kdeslides to make it a better resource for presentations
**encourage projects to take regular screenshots after major changes and give svn location to commit them to?
 
*improving buzz.kde.org brainstorm
 
*discuss how to get ppl involved, how to improve the webpages we have to guide people to contributing (eg bugsquad, art, documentation, coding). Create a get involved page on techbase, linked to from kde.org page.


There are also several other things, like preparing for the marketing around next Akademy, articles for the dot etc we need to discuss.
*discuss how to get more donations: make it easy for ppl to contribute money to a specific project they care about; set up a marketing campain, first a petition then fundraiser; play on 'I don't contribute code but I can help with money'?


On a more strategical level, there are:
Move to one location for the wiki; move all 'old' content over.
 
On a more strategical level, there are:  


*entrenching and expanding the Be Free slogan as an umbrella concept that we continue to invest in and grow even further
*entrenching and expanding the Be Free slogan as an umbrella concept that we continue to invest in and grow even further
Line 49: Line 106:
*decide how to merge the main topics we have: social, contextual, online services, etc.. into a single coherent set of thoughts that we can create messaging around
*decide how to merge the main topics we have: social, contextual, online services, etc.. into a single coherent set of thoughts that we can create messaging around


*figure out our comm strategy / goal for 4.4 and 4.5
*figure out our communication strategy / goal for 4.4 and 4.5


*figure out if gnome 3 will meet their release deadline - and how we should be positioning ourselves as gnome goes through their turn of growing pains (ie: encouraging users to stay positive - our target is not gnome, it's the guy with 90% marketshare...)
*figure out if gnome 3 will meet their release deadline - and how we should be positioning ourselves as gnome goes through their turn of growing pains (ie: encouraging users to stay positive - our target is not gnome, it's the guy with 90% market share...) (we should congratulate the gnomies on 3 on the dot when it comes out)


The morning of the first day will be used for creating a realistic plan of what we want to accomplish.
*we have to figure out how to stand out in our marketing and communication, see http://www.ted.com/talks/seth_godin_on_sliced_bread.html and his other talks.


== www sprint  ==
== www sprint  ==
Line 61: Line 118:
*reworking the navigation structure of www.kde.org
*reworking the navigation structure of www.kde.org


*improving the contents of www.kde.org (see rebranding above)
*improving the contents of www.kde.org (see rebranding above). Think about kde.org/whatiskde and www.kde.org/info/. This will be a lot of work!


*moving pages from www.kde.org and *.kde.org to wikis
*moving pages from www.kde.org and *.kde.org to wikis
Line 71: Line 128:
== Accommodation  ==
== Accommodation  ==


Accommodation will be taken care off, the below is only for planning purposes.  
Hotel is the Etap Hotel, Stuttgart:
 
http://maps.google.de/?q=Siemensstrasse+28+Stuttgart
 
We have reserved rooms for everybody listed on the TechBase page. The hotel
has free wifi, breakfast included.


There is a service for bed&breakfasts and appartments in and around Stuttgart at http://www.night-and-day.de/nightandday/en/OurRegions/Stuttgart/ The largest appartments they offer accomodate 8 people - though it seems the larger, the further outside of Stuttgart (but with decent public transportation).  
Distance between hotel and sprint location is ~350 metres.


== Travel  ==
== Travel  ==
Line 82: Line 144:


There is an international airport in Stuttgart. However, it doesn't look like they have direct transatlantic flights. Luckily, there is a direct train connection going from right underneath the Frankfurt airport terminal to Stuttgart main station, which is most likely the easier and cheaper route.  
There is an international airport in Stuttgart. However, it doesn't look like they have direct transatlantic flights. Luckily, there is a direct train connection going from right underneath the Frankfurt airport terminal to Stuttgart main station, which is most likely the easier and cheaper route.  
You can check train connections on the website of Deutsche Bahn, the German railway company, at http://www.bahn.de/international/view/en/index.shtml
If you are arriving at Frankfurt Airport, you can use a direct connection to Stuttgart Main station. Enter "Frankfurt(Main)Flugh" and "Stuttgart Hbf" for start and end of your journey.
=== Public local transport ===
In Stuttgart, you pay by zone. The inner city is in zone 10, surrounded by zone 20.
* Stuttgart main station is in zone 10
* The hotel is near underground station "Maybachstraße" (zone 20)
* The sprint location is near "Maybachstraße" (zone 20) or "Pragsattel" (both zones 10 and 20)
Main station to Maybachstraße therefore are two zones, main station to Pragsattel is one zone.
Tickets and prices can be found here: http://vvs.de/en/service_firststeps_fahrausweise.php


== Interested in participating  ==
== Interested in participating  ==
Line 87: Line 162:
Please add your name, whether you need accomodation and what your approximate travel costs are.  
Please add your name, whether you need accomodation and what your approximate travel costs are.  


{| class="wikitable" border="1"
{| border="1" class="wikitable"
|-
|-
! Name  
! Name  
Line 97: Line 172:
| Eckhart Wörner  
| Eckhart Wörner  
| no  
| no  
|colspan="2"|always there
| colspan="2" | always there  
| EUR 0
| EUR 0
|-
|-
| Frank Karlitschek  
| Frank Karlitschek  
| no  
| no  
|  
| <br>
|  
| <br>
| EUR 0
| EUR 0
|-
|-
| Frederik Gladhorn  
| Frederik Gladhorn  
| no  
| no  
|colspan="2"| always there, except Saturday  
| colspan="2" | always there, except Saturday  
| EUR 0
| EUR 0
|-
|-
| Lydia Pintscher  
| Lydia Pintscher  
| yes  
| yes  
| Thursday evening probably
| Thursday evening  
| Monday Morning probably
| Monday morning
| ~40 Euro
| ~40 Euro
|-
|-
| Valerie Hoh  
| Valerie Hoh  
| no  
| no  
|  
| <br>
|  
| <br>
|  
| EUR 0
|-
|-
| Jörg Hoh  
| Jörg Hoh  
| no  
| no  
|  
| <br>
|  
| <br>
|  
| EUR 0
|-
|-
| Jos Poortvliet  
| Jos Poortvliet  
| Yes  
| Yes  
| Thursday night
| Thursday 12:08
| Monday afternoon
| Monday 16:51
| EUR 100
| EUR 104
|-
|-
| Stuart Jarvis  
| Stuart Jarvis  
| Yes  
| Yes  
| Thurs evening
| Thurs 2030
| Monday afternoon
| Monday 1550
| ~EUR130
| EUR142
|-
|-
| Justin Kirby
| Justin Kirby  
| Yes
| Yes  
| Leave Thurs evening, red eye to arrive Fri morning
| Fri 10:40am
| Monday morning
| Mon 11:20am
| ~$650 USD
| EUR 413<br>
|-
|-
| Kenny Duffus  
| Kenny Duffus  
| Yes  
| Yes (will arrange own for wed night)
| Thurs evening
| Wednesday 1420
| Monday afternoon
| Monday 1825
| ~EUR230
| 227.59 GBP
|-
|-
| Cornelius Schumacher
| Cornelius Schumacher  
| Yes  
| Yes  
| Friday evening
| Friday evening  
| Sunday evening
| Sunday evening  
| ~ 50 EUR
| ~ 50 EUR
|-
|-
| Claudia Rauch
| Claudia Rauch  
| Yes  
| Yes  
| Thurs evening
| Thursday 15:00
| Sunday afternoon
| Sunday 14:00
| ~ 130 EUR
| ~ 130 EUR
|-
|-
| Rainer Endres
| Rainer Endres  
| Yes  
| Yes  
| Friday
| Friday 11:00
| Sunday/Monday morning
| Monday
| ~ 50 EUR
| ~ 50 EUR
|-
|-
| Aaron Seigo
| Troy
| Yes  
| Yes  
| Friday
| Frankfurt, 1320h on Thursday
| Probably Monday
| Frankfurt, 1435h on Monday
| ~7-800 EUR?
| 537 EUR (flight only)
|-
|-
| Troy
| Ingo Malchow
| Yes  
| Yes  
| Friday
| Thursday
| Probably Monday
| Monday morning
| ~6-800 EUR?
| ~ 80 EUR
|-
| Daniel Laidig
| no
| colspan="2" | always there
| EUR 0
|-
| Alex Spehr
| no - skype alspehr for discussion about USA booth box
| no
| no
| none
|-
| Luca Beltrame
| Yes
| Friday (around afternoon)
| Sunday evening
| ~ 180 EUR
|-
|}
|}
== Local team ==
* Eckhart Wörner (+49 173 8026512)
* Frank Karlitschek (+49 176 20196101)
* Frederik Gladhorn
== Program ==
=== Thursday ===
Meeting at the hotel for dinner/drinks at 19:00, location undecided.
=== Friday ===
Meeting in the morning at the hotel at 8:45, at the sprint location at 9:00.
Leaving for [http://www.schlesinger-int.de/ Schlesinger] at 19:00.
=== Saturday ===
=== Sunday ===

Latest revision as of 20:40, 12 November 2009

This page is about the Booth Sprint 2009 and the Marketing Sprint 2009. We are aiming at a joint sprint location and date.

Location

Stuttgart, Germany

(decided using http://doodle.com/kugq7vizs73uvhfw)

location for the sprint has been set in stone now. The sprint itself takes place at KONSEC GmbH.

http://maps.google.de/maps?q=Leitzstrasse+45+Stuttgart

A big thank you to Martin Konold who made this possible.

For accomodation see the bottom of the page.

Date

November 13 to November 15 We will expect arrivals from Thursday 12th on and departures on Monday 16th. Of course this depends on convenience for each participant... (using http://doodle.com/w92mtg9z6zqngx7d)

How-to

Me (jos) has prepared an approach on how to accomplish all the goals for this meeting. I think it is unrealistic to expect us to finis everything so we'll have to prioritize. The morning of the first day (Friday) will in part be spend on setting realistic goals and working out a way of accomplishing them.

Booth Sprint

Agenda

In general, everything related to booths (and promo). Feel free to suggest things you'd like to do as well.

  • posters and other booth artwork: how should KDE booths look like?
    • art format and font requirements for ordering large banners
  • booth box: what do we have, what do we need, does the booth box fulfill its purpose, what else can be improved, ...
    • subset for when giving presentations that has wireless usb pointer/clicker
  • discuss US boothbox with gary, blauzahl (alspehr on skype), or geiseri on skype
    • we have no permanent box or monitors
      • if we buy a box, we need to know if we will buy monitors or not before
    • is the hardware underpowered? or a good example that kde can run on an Atom?
    • issues with getting swag/etc from germany (not efficient use of postage!)
  • KDE showcase: an installation medium which is dedicated to showcase KDE (this already started at openSUSE conference)
  • documentation: make life easier by providing to-do lists and/or guidelines for booth setup, booth management, questions you have to answer, what to do when somebody is annoying about swag or in general...
  • discuss whether it'd be nice to give some swag to KDE contributors, esp at events. Minimal boothbox for eg South americas, india? See mail by ann-marie on october 17th to kde-promo.
  • stickers: have some that are easy to print for local groups, good for badges, kids, and laptops. The first two can be less durable stickers.
  • swag policy: Is it needed that we have t-shirts/etc at events? production, storage, transit become issues. Do we sell them at cost or to make a profit?
      • in usa, we gave some away (contributors, prospective sponsors, "partners", starving and enthusiastic users), and sold others at "suggested retail" -alex

Marketing sprint

Agenda

  • Write text for a promotional booklet for FOSS.in (this is how the idea started, we need this for Praedeepto in India but these folders can/will come to Europe as well).
  • Flyers: there have been some cool "get involved" flyers on the promo list lately, however, what's missing is the kind of flyer that informs about KDE, about pim, about edu, etc. Probably the booklet above.
  • first content for release announcement and feature guide for 4.4 and creating a plan for the next few months to finish it properly.
    • how about adding a section on non-core apps (digikam/showfoto, amarok)?
  • move on rebranding:
    • kde.org/whatiskde text rewritten
    • about dialog for KDE (which still mentions K Desktop Environment) rewritten
    • dot story about rebranding.
    • we need a document to put up somewhere for people to look at now and in the future that provides the "kde is a team, it's an umbrella project, we create products, .." etc along with example phrases to use
  • preparing for the marketing around next Akademy
  • plan a marketing/promo track for next Akademy:
    • Topics:
        • a KDE booth
        • a KDE local group
        • quick talks from various people having represented KDE: focus on either the successes or the things that could get improved
        • workshop about the local agreement and practically how to start a group, link between such a group and the whole KDE
        • Marketing/promo/booth BOF's
  • discuss how we can make it easier for local teams like the ones in Spain, Brazil and India to connect to the international community
  • articles and procedures for the dot
  • discuss the creation of a 'mean and lean release machine' (eg we start doing the release announcements for the wider KDE community, like Digikam, K3B, Amarok, KDenlive and more)
  • improving kde.org/kdeslides to make it a better resource for presentations
    • encourage projects to take regular screenshots after major changes and give svn location to commit them to?
  • improving buzz.kde.org brainstorm
  • discuss how to get ppl involved, how to improve the webpages we have to guide people to contributing (eg bugsquad, art, documentation, coding). Create a get involved page on techbase, linked to from kde.org page.
  • discuss how to get more donations: make it easy for ppl to contribute money to a specific project they care about; set up a marketing campain, first a petition then fundraiser; play on 'I don't contribute code but I can help with money'?

Move to one location for the wiki; move all 'old' content over.

On a more strategical level, there are:

  • entrenching and expanding the Be Free slogan as an umbrella concept that we continue to invest in and grow even further
  • decide how to merge the main topics we have: social, contextual, online services, etc.. into a single coherent set of thoughts that we can create messaging around
  • figure out our communication strategy / goal for 4.4 and 4.5
  • figure out if gnome 3 will meet their release deadline - and how we should be positioning ourselves as gnome goes through their turn of growing pains (ie: encouraging users to stay positive - our target is not gnome, it's the guy with 90% market share...) (we should congratulate the gnomies on 3 on the dot when it comes out)

www sprint

Agenda

  • reworking the navigation structure of www.kde.org
  • improving the contents of www.kde.org (see rebranding above). Think about kde.org/whatiskde and www.kde.org/info/. This will be a lot of work!
  • moving pages from www.kde.org and *.kde.org to wikis
  • working on a new start page for www.kde.org
  • final content for spread.kde.org based on the content from the booklet mentioned earlier.

Accommodation

Hotel is the Etap Hotel, Stuttgart:

http://maps.google.de/?q=Siemensstrasse+28+Stuttgart

We have reserved rooms for everybody listed on the TechBase page. The hotel has free wifi, breakfast included.

Distance between hotel and sprint location is ~350 metres.

Travel

As soon as we know the costs for each person, we will apply for reimbursement from the e.V. Each of the participants books their flight/tickets etc and sends a reimbursement form to the e.V. (kde.org/ev)

It is usually cheaper, when flying trans-Atlantic to fly to London or Paris first and then use Ryanair or another low cost carrier to get to the final destination. The English language wikipedia page suggests that there is a direct flight Atlanta to Stuttgart via Delta Airlines if anyone is looking that route.

There is an international airport in Stuttgart. However, it doesn't look like they have direct transatlantic flights. Luckily, there is a direct train connection going from right underneath the Frankfurt airport terminal to Stuttgart main station, which is most likely the easier and cheaper route.

You can check train connections on the website of Deutsche Bahn, the German railway company, at http://www.bahn.de/international/view/en/index.shtml If you are arriving at Frankfurt Airport, you can use a direct connection to Stuttgart Main station. Enter "Frankfurt(Main)Flugh" and "Stuttgart Hbf" for start and end of your journey.

Public local transport

In Stuttgart, you pay by zone. The inner city is in zone 10, surrounded by zone 20.

  • Stuttgart main station is in zone 10
  • The hotel is near underground station "Maybachstraße" (zone 20)
  • The sprint location is near "Maybachstraße" (zone 20) or "Pragsattel" (both zones 10 and 20)

Main station to Maybachstraße therefore are two zones, main station to Pragsattel is one zone.

Tickets and prices can be found here: http://vvs.de/en/service_firststeps_fahrausweise.php

Interested in participating

Please add your name, whether you need accomodation and what your approximate travel costs are.

Name Acc. needed Arrival Departure Travel costs
Eckhart Wörner no always there EUR 0
Frank Karlitschek no

EUR 0
Frederik Gladhorn no always there, except Saturday EUR 0
Lydia Pintscher yes Thursday evening Monday morning ~40 Euro
Valerie Hoh no

EUR 0
Jörg Hoh no

EUR 0
Jos Poortvliet Yes Thursday 12:08 Monday 16:51 EUR 104
Stuart Jarvis Yes Thurs 2030 Monday 1550 EUR142
Justin Kirby Yes Fri 10:40am Mon 11:20am EUR 413
Kenny Duffus Yes (will arrange own for wed night) Wednesday 1420 Monday 1825 227.59 GBP
Cornelius Schumacher Yes Friday evening Sunday evening ~ 50 EUR
Claudia Rauch Yes Thursday 15:00 Sunday 14:00 ~ 130 EUR
Rainer Endres Yes Friday 11:00 Monday ~ 50 EUR
Troy Yes Frankfurt, 1320h on Thursday Frankfurt, 1435h on Monday 537 EUR (flight only)
Ingo Malchow Yes Thursday Monday morning ~ 80 EUR
Daniel Laidig no always there EUR 0
Alex Spehr no - skype alspehr for discussion about USA booth box no no none
Luca Beltrame Yes Friday (around afternoon) Sunday evening ~ 180 EUR

Local team

  • Eckhart Wörner (+49 173 8026512)
  • Frank Karlitschek (+49 176 20196101)
  • Frederik Gladhorn

Program

Thursday

Meeting at the hotel for dinner/drinks at 19:00, location undecided.

Friday

Meeting in the morning at the hotel at 8:45, at the sprint location at 9:00.

Leaving for Schlesinger at 19:00.

Saturday

Sunday

Retrieved from "https://techbase.kde.org/index.php?title=Projects/Promo/Booth_and_Marketing_Sprint_2009&oldid=46633"